5 Reasons Why Internet Marketers Fail

An internet business is not fool proof. Just because you create a website does not mean that it will ever make you money. In fact, everyday many people fail to earn money online and this is due to a variety of reasons. Some of the most common are that people do not have any type of plan or have a plan and refuse to work it. Working only when one feels like it, giving up easily and not tracking one’s marketing and advertising efforts are other ways to increase the likelihood that a person will fail online.

Here are 5 reasons why Internet marketers fail:

a. They Don’t Have a Plan: Many of the same actions that are required to be a success offline apply to the online business world as well. Just as it is important to have a marketing and business plan for a brick and mortar business, the same is true for an internet marketing business. You need to have a plan. It will keep you focused and provide direction for your efforts. If you do not have a plan and have no idea what you are going to be doing from day to day, then you will likely be in trouble.


b. They Don’t Work That Plan: It is one thing to have a plan. It is another thing to take action. If you are a planner and not a doer, then you will fail. It is very easy and even quite fun to come up with plans. However, if you never give them any feet, then you are wasting your time and brain power. Instead, commit to putting your plan into action everyday. Don’t let fear or laziness curtail your dreams. You will regret it later on.

c. They Work Only When They Feel Like It: There is some dirty myth that if you work online, you can work whenever you want to and can skip out on working whenever you don’t feel like it. While this is true, it doesn’t mean that you will make money if you run your business this way. The same holds true offline. Sure, you can go to work when you want and play hookie if you feel like it but the result will likely be the loss of your job and income. This true even if you work online. You don’t have to work, but in most cases you won’t make any money.

d. They Give Up Easily: The business world is not for quitters. I believe many people give up on their internet businesses so easily because they underestimate the amount of work that will be required. They fall for the “make $100,000 in 6 months, working only 30 minutes a day” advertisements. These are obviously a bunch of bunk but people don’t find that out until after they have tried and failed with these systems. If people had realistic expectations, they might be willing to hang in there a little longer.

e. They Don’t Track Their Advertising: Not tracking your advertising is one of the biggest mistakes that you can make. If you have no idea where your sales are coming from, you will be unable to ramp up advertising at those places that are making you money and will continue to waste money on unprofitable campaigns. To avoid this, be sure to track all of your web pages and ads. You will be so thankful that you did.